These are some examples of what Game Changers usually ask us to do:
1 Conceptualise a brain-pleasing brand, including both its core purpose and its practical expression.
2 Think up a solution (product or service) to improve customers’ lives.
3 Design a brain-pleasing experience at the customer journey.
4 Formulate an innovative OnOff retail concept or, as usually called, a new omnichannel business model.
An introductory meeting to help us understand the challenge and its context. The client also decides on the members of the project team to work with m+f=! Typical timing: about half a day.
To transform the business we need to have an in-depth understanding of the customers’ lives: their profile, their pain points, their passion points, their context, and their evolution. Here, the areas of sociology, psychology and even philosophy – among other disciplines – come into play. A short evocation study is carried out – focusing on the decision-making part of the brain. Typical timing: 2-3 weeks.
In a workshop with the project team we gain a thorough understanding of the end customer and, then, we jointly develop a brain-pleasing outcome. In some cases, we also co-develop a channel strategy, which is always OnOff. The outcome of the workshop is a draft version of the brain-pleasing solution. Subsequently, m+f=! will revise and expand on the draft version until a final proposal is achieved. Estimated timing: A 1.5 – to 2- day workshop, followed by a 2-week period of internal work to develop the draft.
The project team is back together to discuss and amend the proposal. The end result is a brain-pleasing “composition” that will align all the departments. This will also be the guide to brief the specialists (customer service processes, customer experiences processes, etc). At the end of the meeting, we usually take a team photo after the high jump. Estimated timing: A 0.5 – to 1- day meeting.
Here, the aim is to inspire a change, either through a speech with a large audience or at a smaller-scale event. We will always customise the speech subject, content and form to the client’s objectives.
Whilst remaining rigorous in its content, the presentation aims to shake participants with good mood, surprise, and a breath of fresh air. Rigour and entertainment can coexist! The result is always excellent: the participants’ satisfaction rates are above 6 out of 7.