The first Brain-Pleasing Marketing Bootcamp arrives at ESADE Creapolis
This March, from Wednesday 6 to Friday 8, there will be another adrenaline rush at ESADE Creapolis.
It will be something similar to what happened in the Changing the Game of Retail Bootcamp. Now, it will be the same transformative experience but with one difference: this one will be a multisector bootcamp -products, services, associations, etc- in order to learn from people with different sensibilities. It is going to be the first event of these characteristics in Spain.
A reduced group of managers will be 2,5 days putting innovation into practice. The brain-pleasing marketing methods will be learnt by experiencing them. Thus, participants will learn the way to create a positive sentiment and the customers’ sustained preference towards a brand, product or experience, on the basis of how the brain works.
It is not about seeking ‘best practices’, but ‘next practices’.
It will be an intense and passionate workshop for daring people, not the typical academic program with a sequence of powerpoints. An interactive methodology will be used in which participants will work in small groups.
Moreover, inspiring guests speakers such as Sebastià Serrano and Montse Maresch will participate in this event. Lluis Martinez-Ribes, m+f=! co-founder, will share the methods and guide the dynamics during the group work.