Lluis Martinez-Ribes, our co-founding partner, is more than just a driving force within the company itself. He is also a highly recognized thought leader in marketing for innovation. Below you can find a series of posts from his official blog. We also invite you to follow him on LinkedIn.






Zara reinvents its own concept of fast fashion retail

  For some years now, people are living in a new OnOff context characterised by the constant use of smartphones (we call them ‘e-bodies’)....[info +]

This is how we “cook ideas”​ at m+f=!

equipo de m+f=! cocina de ideas – May I come in? – Of course! The door is open. From the corridor, through the glass walls of the room, you can...[info +]