Blog

Lluis Martinez-Ribes, our co-founding partner, is more than just a driving force within the company itself. He is also a highly recognized thought leader in marketing for innovation. Below you can find a series of posts from his official blog. We also invite you to follow him on LinkedIn.

 

 

 

Blog

03
Jun

Marisa Anglés talks in Expansión about the collaboration of our agency m+f=! with IKEA.

The journalist Marisa Anglés has informed about the transformation process in which IKEA is immersed and also about our collaboration with them in the...[info +]
16
May

IKEA launches a new urban retail concept in Paris

IKEA has recently opened (on May 6th) a new store in central Paris. This confirms what we have seen lately: the Swedish brand is...[info +]
09
May

How to deal with time-poverty: a challenge in today’s society

Martinez Ribes Esade Forbes   Life today is characterised by an extreme busyness. It is very common to hear people saying: ‘I’ve got no time’, or ‘I wish...[info +]
29
Mar

Decoding the Neuromarketing World Forum 2019, by Lluís Martínez-Ribes

NMF neuromarketing world forum   One more year, The Neuromarketing Science & Business Association (NMSBA) has organised the Neuromarketing World Forum (NWF), which is one of its flagship...[info +]
19
Mar

Lluis Martinez-Ribes is offering a Brain-Pleasing Marketing Workshop in Asebuss Business School (Bucharest, Romania)

Asebuss Lluis Martinez-Ribes This week, Lluís Martínez-Ribes, m+f=! co-founder, is offering a Brain-Pleasing Marketing workshop in Asebuss Business School in Bucharest. Asebuss is one of the leading...[info +]
15
Mar

m+f=! has attended the Neuromarketing World Forum 2019

neuromarketing world forum 2019   Rome has turned, for a few days, into the Neuromarketing Capital of the World. The Neuromarketing Science & Business Association (NMSBA) has chosen...[info +]
05
Feb

The first Brain-Pleasing Marketing Bootcamp arrives at ESADE Creapolis

bootcamp retail esade   This March, from Wednesday 6 to Friday 8, there will be another adrenaline rush at ESADE Creapolis. It will be something similar to...[info +]
30
Nov

Reaching customers’ loyalty on the basis of neuroscience

  Finding out the customers’ preferences and tastes is not an easy job. Many companies strive to know how their product should be in...[info +]
02
Oct

From a commodity to a relevant brand

It is pretty likely that one day traveling in a car, you have seen endless corn fields by the side of the road. Corn...[info +]
02
Mar

Zara reinvents its own concept of fast fashion retail

  For some years now, people are living in a new OnOff context characterised by the constant use of smartphones (we call them ‘e-bodies’)....[info +]