LET’S DREAM, IT’S FREE_The days are counted for the traditional model to sell journals

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Photo: Marcel Germain (flickr.com)

ABSTRACT

Structural problems are emerging in the printed press industry and affecting its business model. A result of new consumer trends, decreasing number of points of sale, the sensibility of newspaper sales vis à vis special offers, and the high percentage of contents produced from agency releases or inserts. The “keep up to date and know more” industry, however, will never enter in crisis. Hence, all that needs to be done is to adopt a new approach, stopping short-sighted debates about printed information vs e-information and start adopting the new mindsets emerging from putting the customer at the heart of the innovation process. Continue reading “LET’S DREAM, IT’S FREE_The days are counted for the traditional model to sell journals”