FINDING THE X_Where innovation starts

HallarX

Photo: JM Martinez Ribes.

ABSTRACT

If you want to innovate in retailing it is as important to find the solution as starting with the correct ideas or approaches.

If you do not have a profound understanding of your public your final outcome will be like playing lottery.

Moreover, trying to innovate within set boundaries and only researching the point of sale – neglecting that the purchasing process goes a lot further- will merely help to improve the existing. Hence, the store is the end point and not the starting point of innovation. Continue reading “FINDING THE X_Where innovation starts”