Photo: JM Martinez Ribes.
If you want to innovate in retailing it is as important to find the solution as starting with the correct ideas or approaches.
If you do not have a profound understanding of your public your final outcome will be like playing lottery.
Moreover, trying to innovate within set boundaries and only researching the point of sale – neglecting that the purchasing process goes a lot further- will merely help to improve the existing. Hence, the store is the end point and not the starting point of innovation. Continue reading “FINDING THE X_Where innovation starts”