Window display in a Milan store.
No communication means no sale. Next to informing communication should also persuade the customer. And in this context (good) sales people are vital. Retail companies used to be person and smile-intensive, but nowadays they have to be capital-intensive too. The context has changed and a new challenge emerged: how to communicate better with fewer sales people? Opting for IT and sensorial solutions offers answers to the dilemma “cheap coffee for all” versus “expensive customisation”. Continue reading “FROM SANTURCE TO BILBAO_Some advises for improving the communication of stores”