CRISIS, WHAT CRISIS?_Confronting the situation through neuroscience and direct marketing

Cerebro

Photo: C. de Psiquiatra (flickr.com)

ABSTRACT

Before coming up with a solution, we’ve first got to know what we’re dealing with. To begin with, if we’re talking about ‘crisis’, we should do so in the plural. Otherwise, a wrong diagnosis will lead to ineffective decision-making.

To address the crises, we encounter a good ally in the direct marketing, supported by neuroscience. Thus the focus should be on providing a positive shopping experience based on emotions to encourage clients to buy. Continue reading “CRISIS, WHAT CRISIS?_Confronting the situation through neuroscience and direct marketing”