INNOVATION: THE SOLUTION AGAINST RETAIL BRANDS?_A Bosque Verde spray cleanser for footwear, awarded the Liderpack 08 ‘Best in Show’

premiados Liderpack

Photo: F. Sánchez (Francisco Aragón S.L.)

and R. Pradas (Menshen S.L.).

ABSTRACT

“Retail brands” -the inaccurately called “private labels”- can be innovative too. In fact, if they align their strategies and collaborate together, products like the Bosque Verde shoe cleanser emerge, which was awarded the Liderpack price for being the most innovative in Spain. The preconceptions that arise when touching on the issue of brands selling to the wider public can lead to errors in decision-making. Those who define a problem badly, have a hard time finding a solution. Continue reading “INNOVATION: THE SOLUTION AGAINST RETAIL BRANDS?_A Bosque Verde spray cleanser for footwear, awarded the Liderpack 08 ‘Best in Show’”

TURN A LEMON INTO LEMONADE_Confront the crisis in the “let’s go shopping” industries

ValentineABSTRACT

Filling the shopping trolley is one thing. However, when it comes to “going shopping”, it is not only a question of having the money but also of the future expectations we have.

Projecting an image of leadership that is in tune with the customers’ life experiences and conveys a positive message despite the adverse circumstances is a path that has been taken by some industry leaders. Companies that have been able to look beyond the here and now. Continue reading “TURN A LEMON INTO LEMONADE_Confront the crisis in the “let’s go shopping” industries”

THE MILK AT THE BACK OF THE STORE_A review of certain merchandising techniques

shopping

Photo: David Naylor (flickr.com)

ABSTRACT

When stores want to increase their sales or profit margins, they generally use textbook merchandising techniques.

But oftentimes, these techniques do not address the ultimate goal of a retail company: to become the customers’ long-term preferred option. Because if customers don’t come back, no technique will do any good: the shopping trolleys will not even be used. In retailing, the store is the product. Continue reading “THE MILK AT THE BACK OF THE STORE_A review of certain merchandising techniques”

WITHOUT PHILOSOPHY, THERE IS NO BUSINESS_The best executives are great philosophers

Greg Dyke

Greg Dyke (image: BBC News).

ABSTRACT

Philosophy and management did not always go hand in hand. But if they do, companies can achieve great things.

In retailing, things work better if they are based on a philosophical vision that customers can identify with, especially if it is expressed in a narrative manner (storytelling).

Once the BBC changed its aspirations from becoming the best-managed public entity to becoming the most creative company in the world, it successfully converted itself into a reference brand in the market. Similar to the BBC, the retail business model of Aquí é is anchored in a contemporary philosophy customers and employees can identify with. It is therefore certain that this supermarket chain will have a tremendous impact on the purchasing habits of grocery shoppers and set new standards in the food shopping sector. Continue reading “WITHOUT PHILOSOPHY, THERE IS NO BUSINESS_The best executives are great philosophers”