VALENTINE INNOVATION: ‘ERROR-FREE’ SALES_Why do more and more companies want to be in retailing?

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ABSTRACT

Selling directly to end customers allows controlling the entire purchasing process. This means you can create the perfect mix of commercial and marketing strategies to differentiate yourself and sell without restrictions. In addition, retailing allows companies to make branding by giving customers the chance to experience with their five senses what the brand means. Those firms entering retailing with an innovative business formula manage to stand out and avoid price wars. Continue reading “VALENTINE INNOVATION: ‘ERROR-FREE’ SALES_Why do more and more companies want to be in retailing?”