INNOVATION IN CULTURE MARKETING HAS ARRIVED_Understanding Amazon’s Kindle

Kindle AmazonABSTRACT

In some industries more than others, innovation is introduced rather timidly, usually with a “follow the leader and undercut prices” approach.

Some firms, however, such as Amazon, are firmly committed to innovation. Kindle, for example, is not just an e-book reader but an example of innovation in the retail book market using a system-based solution. Hardware and software have combined with physical and ……

Photo: Brian Vallelunga …….. remote elements to revolutionise the rules of

(www.flickr.com)………………. the book marketplace. Continue reading “INNOVATION IN CULTURE MARKETING HAS ARRIVED_Understanding Amazon’s Kindle”