Game Changers know that.
There’s no time to lose right now. And much better if it’s right first time.
That happened to athlete Dick Fosbury back in 1968. He realised he would be unable to reach the level required to make the Mexico Olympics high jumping in the traditional way. So, studying body weight, he invented the back-first high jump we now know as the Fosbury Flop. And, in Mexico, he won gold.
m+f=! was created to serve Game Changers who are considering attempting their own “Fosbury Flop”.
They call on us when looking for inspiration to jointly compose a score that, using neuroscience, will transform their business and attract new customers.