Game Changers know that.
There is no time to lose right now. And you should get it right first time.
That happened to athlete Dick Fosbury back in 1968. He realised he would be unable to reach the level required to make the Mexico Olympics in the traditional way. So, studying body weight, he invented the back-first high jump we now know as the Fosbury Flop. And, in Mexico, he won gold.
m+f=! was created to serve Game Changers who are considering attempting their own “Fosbury Flop”.
They call on us when they feel they need to transform their business to attract customers.