Blog

Lluis Martinez-Ribes, our co-founding partner, is more than just a driving force within the company itself. He is also a highly recognized thought leader in marketing for innovation. Below you can find a series of posts from his official blog. We also invite you to follow him on LinkedIn.

 

 

 

Blog

30
Nov

Reaching customers’ loyalty on the basis of neuroscience

  Finding out the customers’ preferences and tastes is not an easy job. Many companies strive to know how their product should be in...[info +]
02
Oct

From a commodity to a relevant brand

It is pretty likely that one day traveling in a car, you have seen endless corn fields by the side of the road. Corn...[info +]
02
Mar

Zara reinvents its own concept of fast fashion retail

  For some years now, people are living in a new OnOff context characterised by the constant use of smartphones (we call them ‘e-bodies’)....[info +]
22
Dec

This is how we “cook ideas”​ at m+f=!

equipo de m+f=! cocina de ideas – May I come in? – Of course! The door is open. From the corridor, through the glass walls of the room, you can...[info +]